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What happens in hypnosis, and why it was never sleep

What happens in hypnosis, and why it was never sleep

What happens in hypnosis, and why it was never sleepEnda O'Shea
Published on: 09/09/2026

What happens in hypnosis is not sleep. It is trained attention, and you can start tonight with a two-minute drill. Why you are unplayable in training and flat on the day.

Playing not to lose: the caution that costs you your place

Playing not to lose: the caution that costs you your place

Playing not to lose: the caution that costs you your placeEnda O'Shea
Published on: 03/09/2026

Playing not to lose is an old habit that still protects you. Where it was set up, why it gets you taken off anyway, and how to retire it.

Do you work with my sport?

Do you work with my sport?

Do you work with my sport?Enda O'Shea
Published on: 02/09/2026

Does sports hypnosis work for rugby, soccer, athletics, golf or fighting sports and more? Yes. The sport changes the trigger, never the mechanism.

You’re Not Broken, You’re Conditioned

You’re Not Broken, You’re Conditioned

You’re Not Broken, You’re ConditionedEnda O'Shea
Published on: 10/06/2026

The freeze is not who you are. It is conditioning, and conditioning can be reversed. Liam Beville set a world record at 57 to prove it.