Latest Blog

What happens in hypnosis, and why it was never sleep

What happens in hypnosis, and why it was never sleep

What happens in hypnosis, and why it was never sleepEnda O'Shea
Published on: 09/09/2026

What happens in hypnosis is not sleep. It is trained attention, and you can start tonight with a two-minute drill. Why you are unplayable in training and flat on the day.

Do you work with my sport?

Do you work with my sport?

Do you work with my sport?Enda O'Shea
Published on: 02/09/2026

Does sports hypnosis work for rugby, soccer, athletics, golf or fighting sports and more? Yes. The sport changes the trigger, never the mechanism.

Why Breathing Drills and Visualisation Haven’t Fixed It

Why Breathing Drills and Visualisation Haven’t Fixed It

Why Breathing Drills and Visualisation Haven’t Fixed ItEnda O'Shea
Published on: 10/06/2026

Breathing drills and visualisation aim at the part of you that talks. The freeze gets decided somewhere else entirely. Here is what actually changes it.